Module 3 - Succeeding in Canada
The third week of the program will focus on finalizing the business plan, business structure and branding. In the final week, we focus on how the company will be structured and the roles and responsibilities of everyone involved. Strategic partnerships will be discussed. The Canadian Cosmetic market will be examined from coast to coast to explore all the available opportunities. The final business plan will be presented a week after the program's completion.
1. Cosmetic Business Writing Part 2 - 2 Hours
The second part of the business writing course will focus entirely on the business plan. We will analyze what you have written. A is the most important part of any business. Do not think even think about making product samples without a solid plan. A plan should also include financial information such as loans, debt and investments. The draft business plan will be created during this course.
|
| |||||
Reading List and Downloads
https://www.thebalancesmb.com/do-you-really-need-a-business-plan-2951567
2. Content Creation and Social Media - 2 Hours
Great content isn't a luxury, it's a necessity! The content you post on social media has the power to turn your brand into a household name and turn your followers into lifelong fans. The best way to stand out on social media is to identify specific goals, create valuable posts that align with those goals, and distribute content on the right platforms. This course will go over all the social media pathways and how cosmetic brands utilize the power of social media.
Reading List and Downloads
https://www.cosmeticsandtoiletries.com/networking/eventcoverage/Is-Social-Media-a-Beauty-Brands-Secret-Weapon-513207961.html
https://www.gcimagazine.com/marketstrends/segments/cosmetics/Data-Boomers-Value-Sustainability-in-Beauty-Products-More-Than-Gen-Z-574105671.html
https://www.cosmeticsandtoiletries.com/marketdata/channels/Non-traditional-Strategies-on-the-Road-to-Retail-416228063.html
https://www.prettyanalytics.com/stories/pinterest-strategy-beauty-brands
https://www.glossy.co/beauty/beauty-brands-redirect-their-attention-to-pinterest/
https://www.newbeauty.com/beauty-trends-clubhouse-app/
https://medium.com/youalberta/the-beauty-of-discord-and-staying-connected-in-a-socially-distanced-time-3c456df9b0b3
https://www.gcimagazine.com/marketstrends/segments/cosmetics/Data-Boomers-Value-Sustainability-in-Beauty-Products-More-Than-Gen-Z-574105671.html
https://www.cosmeticsandtoiletries.com/marketdata/channels/Non-traditional-Strategies-on-the-Road-to-Retail-416228063.html
https://www.prettyanalytics.com/stories/pinterest-strategy-beauty-brands
https://www.glossy.co/beauty/beauty-brands-redirect-their-attention-to-pinterest/
https://www.newbeauty.com/beauty-trends-clubhouse-app/
https://medium.com/youalberta/the-beauty-of-discord-and-staying-connected-in-a-socially-distanced-time-3c456df9b0b3
3. Cosmetic Packaging - 2 Hours
Cosmetic packaging is used for cosmetic containers and secondary packaging of fragrances and cosmetic products. Packaging can be bottles, jars, boxes and palettes. This course will be an overview of the different packaging types for skin care and colour cosmetics and their advantages. Sustainable packaging will be discussed in detail.
Reading List and Downloads
|
| ||||
https://www.containerandpackaging.com
https://www.quadpack.com
https://www.loopindustries.com/en/tech
https://www.mckernan.com
https://www.quadpack.com
https://www.loopindustries.com/en/tech
https://www.mckernan.com
4. Canada From Coast to Coast - 2 Hour
The Canadian Cosmetic market is worth 15 Billion USD. Canada is a country full of potential for the cosmetic industry. This course focuses on cosmetic consumer trends and purchasing habits from province to province, coast to coast.
Reading List and Downloads
Websites: https://www.gcimagazine.com/business/marketers/announcements/NPD-Canadian-Prestige-Beauty-Generates-22-Billion-in-Sales-in-2020-574138261.html
| study_id35215_cosmetics-in-canada-statista-dossier.pptx |
5. Cosmetic Product Marketing - 2 Hours
There are no shortcuts to reach the top! There are many established and new cosmetic brands in any given market. A new cosmetic entrepreneur has to deal with a lot of competition and survive in tough market conditions. This course will go over what is needed for your cosmetic brand to not only tackle the competition but also to become a leader in your product niche.
Reading List and Downloads
https://www.sba.gov/business-guide/plan-your-business/market-research-competitive-analysis
https://www.statcan.gc.ca/eng/start
https://www.statista.com
https://www.euromonitor.com
https://www.mintel.com
https://www.statcan.gc.ca/eng/start
https://www.statista.com
https://www.euromonitor.com
https://www.mintel.com
|
|
|
| ||||||||