Module 4 - Going Global in Cosmetics
The fourth week of the program will focus on regulatory processes in Canada. There will also be a focus on studying the strategies of global cosmetic companies like LVMH and COTY. By studying global companies, we can learn cosmetic business techniques, growth strategies and what innovations to focus on
1. Global Cosmetic Markets - 2 Hours
The global cosmetics market size was valued at $380.2 billion in 2019, and is projected to reach $463.5 billion by 2027, registering a CAGR of 5.3% from 2021 to 2027. This course will be an overview of the global market. We will focus on the key points to enter various markets
Reading List and Downloads
2. Cosmetic Business Management - 2 Hours
This course will help develop critical, practical business skills, such as marketing, accounting and communications. The focus will be on the operation of small cosmetic business operations, project management and strategic mapping. All these concepts help in improving business growth. You will also learn about the Cosmetic supply chain, new tech apps and communication methods.
Reading List and Downloads
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3. Cosmetic Branding - 2 Hours
Branding, by definition, is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company. This helps to identify a cosmetic product and distinguish it from other products on the market. Branding is important because it what makes a lasting impression on consumers. It also allows your customers and clients to connect with the message your company stands for and the lifestyle it is associated with. This course will review your personal brand and its message.
| brand_attributes2-fill.pdf |
Reading List and Downloads
| how_to_be_a_david.pdf |
https://www.joinstatus.com
4. History of Cosmetics - 2 Hours
History of Cosmetics (2 Hours): The history of cosmetics spans at least 285,000 years ago and is a part of almost every society on earth. From Ochre use by the early humans to the ancient Rome baths that are still preserved today. We look at the evolutionary, biological and sociological aspects of the history of beauty.
Reading List and Downloads
https://www.makeupmuseum.org/home/cosmetics-history/
https://cosmeticseurope.eu/cosmetics-industry/history-cosmetics/
https://www.sciencemag.org/news/2014/06/genetics-blond-hair
https://cosmeticseurope.eu/cosmetics-industry/history-cosmetics/
https://www.sciencemag.org/news/2014/06/genetics-blond-hair
Case Study - Global Cosmetics - 2 Hours
A case study is a detailed study of a specific subject, such as a person, group, event or business. Case studies provide an inside view of how others have succeeded or failed. It is important to study the footsteps of others to keep up in the industry race. This case study will go over 4 global cosmetic companies that are well established in North America. Case studies are essential business research methods for business success. The following companies will be analyzed; LVMH, Coty, L'Oreal, and Estee Lauder.