The term "blue economy" is becoming increasingly common, but what does it really mean, and why is it important? The blue economy refers to the sustainable use of ocean and water resources for economic growth, improved livelihoods, and the health of aquatic ecosystems. Given that approximately 71% of the Earth is covered in water, it makes sense to invest in this vital resource that benefits us all. Our daily lives are closely tied to waterways. Many cities are built near rivers, lakes, or oceans, which serve as critical hubs for transportation, shipping, tourism, and food production. Oceans and waterways are also an emerging frontier for industries like cosmetics. As time goes on, the connection between cosmetics and the blue economy will only deepen, making this an area worth our attention. Personally, I’ve always had a deep love for the ocean and waterways. They’ve been an important part of my life, and preserving them for future generations is essential. It’s time to give back to the deep blue. Protecting our oceans, seas, and freshwater systems is not just about environmental preservation—it’s about ensuring our collective future.

Investing in the blue economy is both a moral and practical imperative. For example, generative aquaculture—such as farming macroalgae like seaweed and kelp or cultivating mussels and sea cucumbers—provides numerous benefits. These practices enhance marine habitats, support biodiversity, and offer sustainable alternatives for producing bioplastics, ingredients, textiles, and more. Such innovations can replace harmful materials in industries ranging from surfactants in cleaning products to fabrics in fashion. Additionally, marine resources are vital for food security. Fish and seaweed are rich in proteins and essential nutrients, feeding millions of people worldwide. Oceans also hold potential as sources of energy and new active ingredients for cosmetics and pharmaceuticals. The blue economy represents an incredible opportunity to create a sustainable future while reaping economic benefits. Let’s dive deeper into how we can leverage these resources responsibly and ensure they thrive for generations to come.

At the Canadian Cosmetic Cluster, we are passionate about uncovering the stories behind innovative brands in the blue economy space. Today, we are thrilled to spotlight 7 Fathoms, a marine-based skincare brand rooted in resilience and discovery. Co-founded by Courtney and Terrence Howell, 7 Fathoms began as a personal journey to find relief from severe contact dermatitis and evolved into a mission to harness the incredible power of seaweed for skin health and sustainability. Join us as we delve into the inspiration behind 7 Fathoms, the transformative benefits of their seaweed-based formulations, and their dedication to environmental stewardship. From the challenges of introducing seaweed to Western skincare markets to their vision for expanding into North America, this brand is redefining what it means to innovate responsibly in beauty.