Bringing Seaweed into the Spotlight - Meet Get Kelp

In a world craving practical climate solutions and authentic connection to nature, Get Kelp stands out as a refreshing voice—playful, purpose-driven, and deeply rooted in ocean advocacy. Founded by Rachel Huber, a seasoned marine conservationist, travel journalist, and diver, Get Kelp is more than just a platform—it’s a movement to make seaweed visible, valuable, and deeply personal.

​What started as a journey of curiosity became a storytelling platform dedicated to regenerative seaweed brands and the people behind them. Rachel isn’t just highlighting products—she’s weaving stories that connect consumers to the sea in accessible, non-preachy ways. Through authentic reviews, thoughtful content, and a community-driven voice, Get Kelp supports cosmetic and wellness brands using seaweed by turning marine science into everyday inspiration. Whether you’re a brand looking to share your ocean-positive values or a consumer wanting to live more sustainably, Get Kelp is your bridge between curiosity and action. It reminds us that seaweed isn’t just something clinging to your toes at the beach—it’s a vital part of climate resilience, coastal economies, and the blue beauty movement.

1. What inspired the creation of Get Kelp, and how does your platform support the marketing and education of seaweed-based brands for cosmetic and wellness brands?

Get Kelp was born from a personal journey. After 20+ years working in marine conservation, scuba diving, and travel journalism, I started seeing seaweed not just as a climate solution, but as a storytelling opportunity. It’s an entry point for people to connect with the ocean in a positive, hopeful way. The platform highlights regenerative, responsibly harvested seaweed people and products - spotlighting the brands doing great work, and translating seaweed’s benefits into content that consumers can easily understand and get excited about. We’re not overly scientific, sales-y, or preachy. Our role is to bridge curiosity with action, making seaweed less intimidating and more inviting.

2. Can you walk us through how a seaweed brand would benefit from your website?

Get Kelp is designed to offer high-integrity, low-barrier visibility for brands doing good work with seaweed. Here’s how we support seaweed-based brands, even as a growing platform:
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• Audience with Intent: While we’re still building reach, the people who do visit Get Kelp are already curious about sustainable living and ocean-positive products. These aren’t random clicks, they’re the kind of consumers who care about ingredients, sourcing, and impact.
• Affiliate Listings with Direct Links: Products are spotlighted on our site via affiliate links, but even if a reader doesn’t purchase directly, they’re forwarded to the brand’s own website for further exploration or purchase. This helps drive qualified traffic and brand awareness.
• Newsletter Features: Products will get a mention in our new email newsletter ’The Kelp Current’ offering direct inbox exposure to our community.
• Social Coverage: I share featured brands on Instagram (@get_kelp & personal @rachel.ihuber), plus ‘Best of’ guides on LinkedIn using Reels, stories, and grid posts to give people a glimpse of the product and why it matters. It’s not just an image or blog post, it’s context, storytelling, and personal voice.
• Product Reviews & Quality- First: I always request a product trial before featuring it on the site or socials. This isn’t about sponsorship, it’s about trust. I want to experience the product myself so I can speak honestly and confidently about its quality. That builds credibility with my audience and ensures every product spotlight is genuine. In return, I create a thoughtful, honest review - sharing how it feels, works, and fits into a sustainable lifestyle. Here is an example: https://getkelp.com/review/nutravege-algal-supplement-review/
• Brand Association: By being on Get Kelp, brands become part of a curated ecosystem focused on education, curiosity, and regenerative impact. It’s less about pushing product and more about building a movement together in the blue economy. We are about collaboration, not competition.
• Long-Term SEO Value: Listings, reviews, and mentions are woven into blog posts and evergreen content. As the site grows in visibility, so does the exposure for each brand.
• Industry Connection: Get Kelp is proud to be a partner of the Pacific Seaweed Industry Association (PSIA). That collaboration gives us valuable insight into seaweed sector trends and helps extend awareness of featured brands across both consumer and industry-facing channels.

3. How does Get Kelp educate consumers? What is the most important part of seaweed education?

We focus on storytelling that makes seaweed’s benefits tangible and relevant, without overwhelming people with technical or scientific language. Our voice is curious, engaging, and educational, but never preachy. The most important part of what we do is showing people that seaweed isn’t just something for sushi, it’s connected to ocean conservation, climate resilience, and sustainable local economies. Our goal is that every page encourages some kind of action, whether it’s trying a product, attending an event, adding seaweed to their garden, or simply learning something new. Small shifts matter. The more people who bring seaweed into their everyday life, the more support we build for healthy oceans and coastal communities.

4. What is your favourite part of working within the seaweed space?

Honestly… It’s a mix of play and purpose. I come from a background in scuba diving, tourism, and marine conservation, so I’ve a lot of time exploring underwater and on shorelines around the world, connecting with the ocean in really physical, hands-on ways. Now, stepping into the world of seaweed, I feel that same connection, only it’s rooted in discovery and growth. I’m still a learner in this space, and that’s part of what I love. Whether I’m beachcombing, diving, or just learning how a certain species grows, there’s always something new. The people working in seaweed are grounded, generous, and collaborative. It’s a space full of doers, like myself, people quietly building solutions that help our planet. After years of seeing a lot of doom-and-gloom in conservation messaging, seaweed feels hopeful. It’s practical. It gives us a way to reconnect with nature and be part of positive change. That keeps me inspired every day.

5. What is the biggest myth or misconception that you face with seaweed?

Most people’s first thought about seaweed is that it’s just the slimy stuff at the beach. As mentioned, I’ve spent decades underwater, but it wasn’t until I really started paying attention to seaweed that I realized how little we understand what’s growing right beneath the surface. I didn’t start Get Kelp as a seaweed expert… I started it as someone curious, and knowing that most people don’t realize how much seaweed touches their daily lives or its crucial role in ocean health. Through education and storytelling, we open up conversations about marine life, ecosystems, and how we can all play a part in protecting them.

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