SIMPPAR 2026 - A Journey Into the Heart of Fragrance Innovation in Grasse

Every year, the fragrance industry gathers to celebrate the art and science of perfumery, but there is something truly special about experiencing SIMPPAR in Grasse, France—the historic birthplace of modern perfumery.

Held on May 26–27, 2026, the 19th edition of SIMPPAR brought together raw material producers, essential oil specialists, fragrance houses, ingredient innovators, and perfumers from around the world. Hosted outdoors on the Cours Honoré-Cresp in the heart of Grasse, the event offered a uniquely intimate atmosphere where visitors could explore the latest innovations while surrounded by the history and culture that have shaped the fragrance industry for centuries. SIMPPAR remains one of the most important international exhibitions dedicated exclusively to raw materials for perfumery, attracting suppliers and professionals from across the global fragrance supply chain.
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Walking through the exhibition, visitors encountered an incredible range of ingredients, from traditional essential oils and botanical extracts to cutting-edge biotechnology, fermentation-derived materials, aroma molecules, and sustainable sourcing initiatives. The event highlighted how rapidly the fragrance industry continues to evolve while maintaining its deep connection to natural raw materials and craftsmanship.
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A Highlight of the Visit: Maison Sanganeria & Ultra International

One of the highlights of our visit was the opportunity to spend time at Maison Sanganeria, the beautiful Grasse residence hosted by Ultra International during SIMPPAR week.

Far more than a traditional supplier, Ultra International has built a reputation as one of the world's leading specialists in natural raw materials and essential oils. With operations spanning multiple continents and a vertically integrated sourcing model, the company works directly at origin to secure high-quality essential oils, citrus ingredients, botanical extracts, and natural aromatic materials. This direct connection to growers and production regions allows Ultra to maintain strong control over quality, consistency, traceability, and sustainability throughout its supply chain.

Visiting Maison Sanganeria provided a unique opportunity to experience the company's philosophy firsthand. The setting reflected the importance of relationships, heritage, and sourcing excellence within the fragrance industry. Conversations moved beyond ingredients alone and focused on the stories behind the materials, the communities that produce them, and the future of natural innovation.

Essential Oils Continue to Shape the Future

What was particularly exciting was seeing the continued investment and growth surrounding essential oils and natural aromatic materials. While biotechnology and synthetic ingredients are playing an increasingly important role within fragrance creation, the demand for authentic natural ingredients remains strong.
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Companies such as Ultra International continue to invest heavily in sourcing networks, origin partnerships, extraction technologies, and supply-chain transparency. Their portfolio spans citrus oils, botanicals, CO₂ extracts, fragrance ingredients, and other natural raw materials sourced from production regions around the world. This commitment to natural ingredients reflects a broader industry trend toward traceability, sustainability, and ingredient storytelling.

Ultra International

Why SIMPPAR Matters

​What makes SIMPPAR unique is its focus on raw materials. Unlike many larger industry exhibitions, SIMPPAR brings ingredient producers and perfumers together in a highly specialized environment where discussions center on innovation, sourcing, quality, and creativity.

The event creates opportunities for meaningful conversations between growers, extractors, ingredient manufacturers, fragrance houses, and brands. It is a place where new ideas emerge, partnerships are formed, and the future direction of fragrance innovation begins to take shape. SIMPPAR's equal-booth format also creates a welcoming atmosphere where small producers and multinational companies stand side by side, encouraging collaboration across the industry.

As natural ingredients, biotechnology, sustainability, and traceability continue to influence the future of fragrance, events such as SIMPPAR provide an important platform for discovering what comes next.
For the Canadian Cosmetic Cluster, the experience reinforced the importance of connecting directly with ingredient innovators and supply-chain leaders. From the bustling exhibition floor to the memorable visit at Maison Sanganeria, SIMPPAR 2026 demonstrated why Grasse remains one of the world's most important centers for fragrance creativity and innovation.

We look forward to returning and continuing to explore the people, ingredients, and ideas shaping the future of beauty and fragrance.

SIMPPAR