Lecture Time: 10 hours
Course Work: 10 hours
This package will focus on expanding your knowledge of the cosmetic industry with a focus on innovation in the industries and product development from small beauty brands. This package contains the following courses to help you succeed;
Cosmetic Innovations (2 Hours): The beauty industry has always experienced innovation and reinvention, and the past year has been no exception. With the growing trends like clean beauty to personalized skincare and AI cosmetics solutions, there are many new trends in the cosmetic industry worth exploring. This course will focus on new trend predictions as well as current trends.
Global Cosmetic Markets (2 Hours): The global cosmetics market size was valued at $380.2 billion in 2019, and is projected to reach $463.5 billion by 2027, registering a CAGR of 5.3% from 2021 to 2027. This course will be an overview of the global market. We will focus on the key points to enter various markets.The following companies will be analyzed; LVMH, Coty, L'Oreal, and Estee Lauder.
Product Development for Skin and Colour Cosmetics (2 Hours): Product development starts now! The course will go over the stages of cosmetic product development. From the laboratory and to the ingredients that can implement into the product for maximum benefit and efficacy. We look at the best ways a small business can develop cosmetic products and gain access to resources that will not break your budget.
Contract Manufacturers in 101 (2 Hours): Contract manufacturers are essential for all small and medium-sized businesses to reach high volume. This course will go over full-service contract manufacturers of beauty and skincare products. How products are scaled up and what to look for in a good manufacturer.
Case Studies – Cosmetic Brands (2 Hours): A case study is a detailed study of a specific subject, such as a person, group, event or business. Case studies provide an inside view of how others have succeeded or failed in the industry. It is important to study the footsteps of others to keep up in the industry race. This case study will go over cosmetic companies that are well established in North America Case studies are essential business research methods for business success.