Canadian Cosmetic Cluster Team
Uniting Canadian Cosmetics and Bringing it to the World
 Toronto, Canada – The Canadian Cosmetic Cluster, a Cluster for the Canadian cosmetics industry, is excited to announce its upcoming symposium on Roadblocks to Sustainability for Cosmetics. The symposium will be held on October 20th, at 10:00 am in the city of Bordeaux. This symposium will bring together experts from various fields to discuss the challenges and opportunities for creating a more sustainable cosmetics industry.
 The History Of The Heart Of The Cosmetic Industry - FranceI have had a life long fascination with France and its history. Working with French Cosmetic Cluster, Cosmetic Valley on the Global Cosmetic Cluster allowed me to learn about the history of the industry. French cosmetics have a long and storied history that dates back centuries. From early perfumes and beauty treatments used by the aristocracy to the development of modern skincare products we know and love to this day. Recently the Cosmetic Valley announced a new campaign called FRANCE CARES FOR YOUR SKIN.
This new campaign is based around the notion of "care". This is a long-term foundation that establishes the industry in a mission of common good, and that connects to the five founding pillars addressed by COSMETIC VALLEY in the book "Manifesto of the Cosmetics of the 21st Century [1]:
Let's explore the history of cosmetics in France and learn about the amazing Cosmetic Valley. The use of cosmetics in France dates back to the Middle Ages, when wealthy nobles would adorn themselves with fragrances made from various herbs and spices. These fragrances were often used to mask unpleasant odors, as bathing was not a common practice at the time. By the 16th century, French perfumers had developed a reputation for creating some of the finest fragrances in the world. The creation of Eau de Cologne by the Italian perfumer Giovanni Maria Farina in 1709 further cemented France's reputation as a leader in the perfume industry. [2]  The Canadian Cosmetic Cluster has developed new courses to help cosmetic industry professionals learn more about the industry and help advance their careers. Take our 1 on 1 live digital courses. Pay and book your time with the link provided. These courses are perfect for
Get to know the cosmetic industry, receive business or career support. Once you finish the course you can take a test and get an achievement certificate of completion.  We are excited to announce that the Canadian Cosmetic Cluster has a new partnership with the innovative digital storytelling agency, Lux Lingua. This partnership allows us to combine our expertise in the cosmetic industry with Lux Lingua's comprehensive and effective digital storytelling solution. With the increasing importance of digital marketing, we recognize the need to collaborate with experts in the field to deliver the best possible results for our members. This partnership allows us to leverage Lux Lingua's digital storytelling expertise in areas such as VR, AR and mixed reality. Together, we are able to offer our Cluster members with a full range of digital storytelling services. By working closely together, we can ensure that our clients receive a customized digital strategy that is tailored to their unique needs and goals. We are confident that our partnership with Lux Lingua will bring new opportunities to our cluster members and we look forward to working together on projects throughout the next year.   The Canadian Cosmetic Cluster Would Like To Announce Our Partnership With Pure CommunicationsPURE specializes in a range of e-commerce solutions, from bringing your Shopify vision to life to keeping you up-to-date with the latest product trends and manufacturing. PURE's business strategy services, including M&A due diligence, will help you achieve your goals and maximize value. Partner with us for a comprehensive approach to creating and executing a winning business vision. What PURE Communication Can Do For You
PURE communication is looking forward to helping your business grow. Fill out the information below to get started.  Canada is a well known hub for new and exciting startups and the cosmetic industry is no different. We had a quick chat with Chevon Riley, the founder of NORM about his story and tips for success. We started our business out of the UofT startup incubator called "The Hub". I'm passionate about natural and organic products because my grandparents made products using natural ingredients and that became the NORM for me. Our customers have claimed that our Almond Balm has helped them manage their eczema and dry skin conditions as it leaves a non greasy finish when compared to other products on the market. Our biggest challenge is having a mentor in the cosmetic space. NORM offers a variety of products for different ethnic groups, ages, genders, and purposes. Our customers benefit from our transparency, and the knowledge that we stand for the same things they do: health, sustainability, and general kindness towards our planet and those that inhabit it. Our designs and packaging attempt to be as clear and as transparent as possible. Furthermore, our social platforms sustain our commercial objectives by providing a space to communicate openly about health- related issues and natural ingredients; this way we provide back stories about the ingredients we use. By keeping our formulas simple and not complex, we provide our customers with effective natural products at less cost than our direct competitors. My future plans for the business is to grow our company as the NORM for Canada. Find out more about Norm.
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