Welcome to an interview with the founders of Tribalure, a visionary brand that intertwines the allure of beauty with a profound commitment to Indigenous communities. Tribalure's journey began over two decades ago when Founder and CEO, Angie (Lafontaine) Sarsons, embarked on a path fueled by her passion for the beauty industry. Teaming up with Denyse Nadon, whose expertise in Indigenous business and advocacy added depth to their shared vision, the duo set out to carve a space for Indigenous beauty in the market. Their journey took root in a meeting with the Hudson’s Bay company in Toronto, where they recognized the potential of an Indigenous beauty brand but faced the challenge of securing the necessary capital. Undeterred, Angie and Denyse continued their advocacy work for First Nations and Indigenous organizations while nurturing their dream of launching Tribalure. In 2022, their dedication bore fruit as they officially unveiled Tribalure Canada Inc., a testament to their unwavering commitment to Indigenous communities. The name 'Tribalure' itself embodies their deep love and respect for Indigenous tribes across Turtle Island, symbolizing the allure of these vibrant cultures. As they embark on this new chapter, Denyse's poignant tribute to her Aunt Josephine through the creation of the Red Feature Kit underscores their mission to honor the memory of missing and murdered Indigenous women and girls. Through their advocacy and cosmetic innovations, Angie and Denyse aim to create a legacy of sisterhood and empowerment, ensuring that the voices of MMIWG are never forgotten. Join us as we delve into the inspiring journey of Tribalure and explore the transformative power of beauty intertwined with social justice.

Ecocert, is a leading certification body renowned for its commitment to ensuring the authenticity and sustainability of cosmetic products. Ecocert's certification signifies a brand's dedication to adhering to stringent criteria outlined in the COSMOS standard, guaranteeing consumers a product that meets the highest standards of natural and organic cosmetics. Through a rigorous process of ingredient verification, formula assessment, packaging inspection, and onsite audits, Ecocert ensures full compliance with COSMOS requirements throughout the product's lifecycle. 

In this interview, we delve into the intricacies of Ecocert's certification process, exploring how it fosters transparency and trust between brands and consumers. We'll uncover the significance of the Ecocert Cosmos certification seal, which not only denotes the precise percentage of natural and organic ingredients but also underscores the product's alignment with sustainable cosmetic practices. Join us as we unravel the essence of Ecocert's commitment to promoting authenticity, integrity, and environmental responsibility in the cosmetics industry.

In 2016, amidst the excitement of impending motherhood and the challenges of managing psoriasis and sensitive skin, Jaime Pereira embarked on a journey that would redefine the skincare landscape. With a passion for creating effective yet gentle skincare solutions, she founded Glow Jar Beauty while 7 months pregnant with her second daughter, investing her savings of $5000 alongside her full-time job. Inspired by childhood memories of bonding with her mother over homemade French green clay masks, Jaime was driven by a vision to craft skincare products that not only elevated beauty routines but also nurtured skin health.

Glow Jar Beauty's philosophy centers on simplicity and efficacy. By carefully selecting 2-4 key ingredients targeting common skin concerns like redness, hyperpigmentation, and dryness, the brand ensures each component is meticulously chosen for its potency and compatibility across all skin types, including the most sensitive. This commitment to quality formulations has earned GlowJar Beauty a reputation for delivering noticeable results without overwhelming the ingredient list.

In an ever-evolving industry, staying ahead of trends is paramount. Glow Jar Beauty not only prioritizes research-backed ingredients like Vitamin C and retinol but also embraces sustainable practices, exploring the use of upcycled ingredients to minimize environmental impact. Moreover, Jaime's dedication to engaging with the skincare community ensures that customer feedback informs product development, driving innovation that exceeds expectations.