Canadian Cosmetic Cluster Team
Uniting Canadian Cosmetics and Bringing it to the World
"Canada and the United Kingdom have reached an interim post-Brexit trade agreement, Prime Minister Justin Trudeau and British Prime Minister Boris Johnson announced Saturday.
The Canada-United Kingdom Trade Continuity Agreement extends the elimination of tariffs on 98 per cent of goods exported between the two countries and sets the stage for negotiations toward a permanent and more ambitious deal in the new year. The deal could include "the potential to go further in areas like digital trade, the environment and women's economic empowerment," a release from the British government said." (CBC,2020)
For full article please continue at CBC
The Canadian Cosmetic Cluster has enjoyed a great relationship with the UK Cosmetic Cluster. We will continue to support the UK Cosmetic Cluster and collaborate on innovative cosmetic projects in the future.
Please Visit the UK Cosmetic Cluster for More Information on the Cosmetic Industry in the UK.
The Canadian Cluster Will Focus on Research on Cosmetic Wellness and Modern Social/Cultural Consumer Habits
As of 2020, the beauty industry is worth close to 500 billion dollars USD. This global industry has been long thought of as an industry that has unlimited potential in product sales. New innovations in science have led to better products being developed. As we approached the mid 20th century we saw that cosmetics were no longer a luxury but a part of everyday life. In 1944, the British government likened cosmetic products to cigarettes and beer. These items were a necessity for the common man not just for the select few wealthy.
Companies and formulators are in a never ending race to launch a new skincare line or a different shampoo formula. There is a neverending need for new products by consumers. They are eager to try and use a new type of product with the promise of everlasting beauty and youth. The question to ask is why do we need cosmetic products? What is the importance of beauty? Traditionally beauty was linked to health, it was a sign of strong genetics. Signs of youth were associated with fertility. That has been the driving factor for the cosmetic industry for centuries. The last two decades have presented a change in the industry comparable to the industrial revolution. This has largely been due to the growth of the tech industry. Consumers have also changed. Women who were the traditional cosmetic buyers are no longer bound to domestic life and responsibilities. Women have a place in government, business and science. Birth and marriage rates are down in most developed countries. The modern consumer seems not to care about attracting mates and fertility. If the consumer has moved away from its traditional mindset, what are the factors that are leading the industry to its astonishing growth?
The Canadian Cosmetic Cluster is dedicated to providing these answers. We will partner with academic institutions, corporate sponsors and relevant organizational partners to conduct research on the psychology of the cosmetic consumer and the benefits of self-care rituals.
By studying in-depth how the use of cosmetic products affect us, will help us understand the value of products and provide a more precise picture of the industry. The benefit of the global cosmetic cluster is that it allows us to connect to different countries, different markets. This provides a global understanding of the subject. How does political instability affect consumer habits? Do areas with higher millennial populations have higher sales around the world? What is the driving factor in buying skincare, is the act of self-care. Do cosmetics make us feel good psychologically and physiologically? We are beginning to gather research on the topic. There is still a greater deal of research to be done. The Cluster is committed to supporting companies who strive to show cosmetics as self-care aids.
The impact of social media has been vast in modern society. Connections are easily made through email and information can be quickly obtained. This has led people to the false belief that since they can now easily access industry information through the internet, there is less of a need to have live meetings. The simple truth is, that meeting individuals face to face is more important than ever. Nothing will replace the impact of the human-to-human connections that occur during physically meeting an individual. Teamwork in person can provide an opportunity for serendipitous meetings and brainstorming of innovative concepts. Small network events provide a great opportunity to get to know other individuals in a business-like setting. Networking with peers can increase collaboration opportunities. Individuals can also have a chance to encounter new vendors and suppliers away from the trade show floors. The more relaxed setting can help individuals talk more freely. By investing time with industry peers at networking events, those peers can become important friends and business allies. It is important to enjoy yourself during business events. The cosmetic business is full of amazing individuals. This career is rewarding and can be a great deal of fun. Entertaining and networking events after industry conferences can add a layer of enjoyment to a typically serious business environment. You can grow your business by mixing a social aspect as you learn about the cosmetic industry.
Companies greatly benefit from having access to professional office space which enables a company to have flexible access to meet with clients. There is a great advantage to co-working spaces. They provide an opportunity for networking with the ability to maintain social distancing due to the larger area. A space to work away from crowded home life can lead to additional productivity.
The coworking space at Office146 has been designed to provide a sense of community while inspiring optimum productivity. The synergy between on-site events, activities, speakers and networking is a marriage that enables your employees to feel energized with a renewed focus on all the tasks at hand.
• Beer on-tap
• Numerous breakout rooms and
• On-site community Manager
• Hot desk, Dedicated Desk, and Private
• Free street parking
• Phone booths
• High-speed internet
• 24/7 access
• Printing & Scanning services
• Only 15 minutes from Downtown Toronto
Office 146 has Virtual Office plans where clients can have a business address without the lease commitment, plus they can handle a company's business mails – starting at $30/month. Additionally, they have the Flexible Passes for those who only require office space daily/weekly/monthly starting at $25/day, as well their Meeting Rooms can be booked on-demand starting at $20/hr.
Additionally Office 146 offers a Referral Program, if you refer a client for a private office, 1 person office or higher for a minimum of 1 year commitment, you will receive a 1 month rent commission.
For more information, please contact email@example.com
In this edition of industry voices, we have interviewed Henna Singh. Henn is the blogger behind Canadian Beauty. Henna is passionate about sharing her experiences with beauty products. We ask Henna about her opinions on beauty bloggers and their value for the industry.
1. What led you to the world of Beauty Blogging?
I was always interested in trying new products and sharing recommendations with friends. It was natural for me to turn to blog writing in 2006 to have a place to put all my reviews and ideas. I had great feedback from brands and readers and I've been doing it ever since.
2. How has the beauty blogger environment changed in the last decade? Are these positive or negative changes?
Well, there's been a move to "influencers" and "social media" which, personally, I think isn't great. Sometimes, it's clear that they're being paid and they don't even review the product - just apply it on camera, and then move on, so personally, I don't trust influencer reviews much. I do trust feedback from my own followers and I find that a community is best for really having honest conversations, and that can be on any platform. If you can build that, the right people will come and that's what matters.
3. How do you think the future of beauty blogging holds?
I do. Blogs are easier to search and it's easier to build a body of work that you have control over. People are realizing this as countries ban TikTok and they're losing their income sources because of it. I think you need to diversify but hold on to your own content in as many ways as possible.
4. What do you value in beauty brands? How can they stand out?
I value conversation and transparency. Some brands say that they're interested in any content you produce, but what they don't say is that they're not interested in negative reviews. I think some brands also want you to produce very specific content like tutorials, but won't necessarily say that. I would love for a brand to contact me and say "we have such and such product, and we want you to try it, we hope you'll like it, it's your kind of thing, and then maybe you could do X, Y, Z with it."
Literally, NOBODY says that.
I find that brands are not really open to conversations and brands that can do that will stand out.
I also value them promoting me, like I'm promoting them! Only a handful of brands will cross-post your review or like your posts, or leave comments which again, is a lack of willingness to converse on their part.
I also think that some older brands need to be transparent about ingredients and how they're going to help your skin. The newer, trendier brands are doing this.
5. What does beauty mean to you? Do you see it as self-care?
Beauty means feeling good about yourself. Improving your own image of yourself.
In this segment of the Industry Voices we talk to Margot Wiz of Elizabeth Grant. Elizabeth Grant Skin Care is a 70+ year old Canadian company focused on producing highly advanced luxury skin care products.
1. Tell us what is the essence of Elizabeth Grant, how did it become a company?
The essence of Elizabeth Grant Skin Care is to strive to do it better, for women ( and men) to enjoy growing older. Something is interesting in society that women feel the pressure when they turn 40 they somehow “disappear” in what seems like value, appeal and respect when they hit that decade. But with us, we are three generations of women, 35, 67 and 97 who have all had our trials and tribulations with ageing, but also have embraced the journey. We have always said, it is a blessing to grow older, but that doesn’t mean you have to look older once you become a Torricelumn™ Girl or Torricelumn™ Guy. The company began when my grandmother, Elizabeth, suffered from bomb blast damage in WWI, which severely damaged the left side of her face. Elizabeth was a makeup artist at Elstree Studios in London, England, and all she wanted to go back to work. She was on a search for something to repair her skin and that’s when she discovered and formulated her miracle proprietary blend of ingredients, know as Torricelumn™, which she has been selling for over 70 years.
2. What strategies have helped your company during COVID?
For us our business has primarily been through television shopping networks, so when Covid19 hit, and all retail shutdown our customers were comfortable knowing where they could already purchase our products safely, with no contact. Since we are our own manufacturing facility we also immediately changed over our facility to a skeleton staff, enforcing a strict covid19 policy and switched our manufacturing facility to manufacturing Health Canada approved hand sanitizer; which we supplied to front line workers, and people in need. With any challenge in business and life, you have to be nimble and plan ahead in terms of supporting your day to day business and support the curve of hurdles that come your way. It's also about ensuring the health and well-being of your staff and team around you.
3. What is your approach to product sales and how is it different than most companies?
Since we are a television shopping brand we make products to order from the channels, with direct sales to the consumer we know exactly how much we need to sell because we have made a finite amount. Our platform is educational-based live television so we have the ability to educate and entertain while inspiring the customer journey. Most companies are retail-based, having to pay for the space they are in, testers, advertisements, and invest in a product life cycle. Because we plan with the channels monthly we can forecast the production needs, understand the product life cycle, invest in the customer journey without the heavy overhead and retail investment cost.
4. How does Elizabeth Grant want to contribute to the Cosmetic Market?
We have been in the industry for over 70 years, 10 international countries, and helped to launch a beauty category known as serum. My grandmother Elizabeth created the first serum on the market with our Essence of Torricelumn. Including in the 1950s when it was very unusual for a woman to not only run a company but to start one. She truly was a pioneer helping to open the doors for many women, and makeup artists alike to have a platform to chase their dreams. We will continue to help women and men, chase their dreams but more importantly embrace the ageing journey because it's important to look in the mirror and love what you see, vs to be told how to feel. Our goal to help contribute to the cosmetic market is for anyone to have the confidence to approach it but also to have the confidence to be who they are within it.
5. What is your advice for companies considering pursuing Home Shopping Networks?
Have a product that you feel will make a difference to a customer, and don’t take the customer for granted. You may go in with what you think is a sure thing, and it quickly becomes the opposite. But that doesn’t mean you had a bad idea, just a bad approach.
The Elizabeth Grant Team
Canadian Cosmetic Cluster Team
Uniting Canadian Cosmetics and Bringing it to the World