Is your company currently market-ready with your cosmetic products?
The Canadian Cosmetic Cluster has a network of distributors in the following areas for cosmetic products;
Professional Hair Products
Retail Hair Products
Professional Skincare Products
Bodycare and Spa Products
Contact the Canadian Cosmetic Cluster to Learn More!
This edition of industry voices introduces us to Mary Hawk from the Sheen for She Foundation. Mary is the founder and CEO of the foundation. She is passionate about helping women who need it most. We asked Mary to tell us more about her mission and why beauty matters to women in need.
1.What inspired you to start this organization?
Moved as a bystander of many miserable stories, I decided to help and advocate for women in need. As a result, I founded the Sheen for She Foundation with a mission to address and prevent physical and mental health issues faced by women dealing with socioeconomic crisis due to violence, homelessness, and drug addiction.
2. What has been the biggest challenge?
Society does not believe that grooming is an important part of helping at-risk females. The same society properly grooms dead bodies for their final ceremonies, while forgetting its importance when it comes to the living. Significance is placed on the grooming of pet dogs and cats; however, the same level of concern is non-existent for vulnerable women. When organizations help women prepare for jobs by creating their resumes and cover letters, the role of self-presentation is left out. It is impossible for women who struggle for shelter and meals to invest money in grooming services or products. There are few sources of help for this issue and it is a challenge to change this idea. Grooming services are not secondary, they are a basic requirement for women's success. Until we do not change this idea, we will be depriving women of much progress and opportunity they would have otherwise.
3. What is your goal for the next five years?
We aim to grow our provision of services to a wider range of women while educating society on the pivotal impact of self-care with it's relationship to women's issues. The Love Box Project will also be continued post-pandemic due to the outpouring support and positive feedback received from women's organizations, beneficiaries, and individuals.
4. What changes does society have to make for women to have better lives?
Society must change their outlook about grooming for women. Just as professional men strive to achieve presentable looks and behaviours, professional grooming services for women must be appreciated under the same view.
5. What roles does the cosmetic industry have in the lives of vulnerable women?
The $532 billion dollar beauty industry is an untapped canon of vast mental and physical public health benefits. Expensive grooming services exclude lower to middle-class women from accessing the benefits of self-care, exclusively preventing them from progressing in their professional and personal lives. Sheen for She is making cosmetic products and grooming services accessible with a mission to use these outlets of everyday revival to strengthen the self-awareness of underserved women.
Visit SheenforShe.com to Learn More About How You Can Help
The Cluster would like to present the first part in our Team Beauty Series. This was done with the Founder - Margarita Sidorova
1. Describe Your Morning and Night Skincare Routine.
My Morning routine is simple, I wash my face with a cream cleanser, some days I use a gel cleanser. I make my own at the moment, I haven't purchased a facewash in several years. Once my skin is washed I like to moisturize with cream. I use one of my own formulas and also occasionally the Estée Lauder Daywear Anti-Oxidant 72H-Hydration Sorbet Creme. I am also a huge fan of Biotherm. Lastly, I use a spot treatment cream that I formulated. It works to reduce redness and breakouts. It is very gentle and does not irritate the skin. I also have a Medex Lipbalm which I use constantly. In the evening my routine is identical except I add a powder mask which targets any skin issues and also offer mild exfoliating. I change the powder mask formulas every few weeks depending on my skin needs. For an extra effect I will add a reusable heating face mask to help the active penetrate deeper into the skin.
2. What are your top 5 Skincare products?
1. Moisturizer (Face and Body)
2. Powder Face Treatment Mask
3. Hot Mask
4. Body Bronzing Oil
5. Lip Balm.
3. What do you use for your hair?
For my hair, I am not loyal to any shampoo brands. I use blonde correcting shampoo/conditioner with purple pigments a few times a month. I use a conditioning mask of my own formulation with neem oil, wheatgerm and Canadian Glacial Clay. It soothes my scalp which gets irrupted often. I do not wash my hair every day. Probably twice a week and once a week with only the hair treatment mask.
4. What is your must-have for makeup?
I am a huge fan of Burberry as a high-end brand, their lipsticks are amazing. The colour Military Red is one of the best reds on the market. The German brand Essence is great as a more affordable alternative. Their bronzers are fantastic. Primers can be great - I use the Covergirl green colour correcting primer. For the eyes I am a loyal fan of L'Oreal's blue mascara.
Parenting is an important part of life. Raising the next generation of citizens. Citizens to take care of the planet, lead countries and industries. This all starts with parents that raise little dreamers into big visionaries. The COVID-19 pandemic has especially been difficult for parents. Mothers and fathers have been balancing the art of raising children and working to provide for those children. These two important jobs often conflict in a home setting.
The Canadian Cosmetic Cluster would like to offer an online resource for parents to keep their children busy during this hectic time. We will continuously be updating this list.
You Be The Chemist
Royal Ontario Museum
Ripleys Aquarium Canada
Ontario Art Gallery
Black Creek Pioneer Village
Ontario Science Center
Canadian Cosmetic Cluster Team
Uniting Canadian Cosmetics and Bringing it to the World