During these difficult times many cosmetic companies are finding new ways to engage with consumers. Using new technologies can be a great way to bring innovation into a company. Today we talk with a Korean Skincare Company called Chowis Co. Chowis specializes in skincare analysis technology.
1. Tell us a bit about your company and how your products can be used?
Chowis Co., LTD is a leading manufacturer and developer of advanced skin, hair, and scalp devices and software applications. We have patented numerous technologies related to skin care, hair care and scalp care. Chowis Co., LTD has partnered with global brands and industry experts to create unparalleled solutions.
2. The aesthetics/spa industry has been having a hard time with sales, which one of your devices helps esthetician's analyze their client's skin?
Chowis Co., LTD realizes the impact that COVID 19 pandemic has brought to the industry. We have developed a new protective film and Ultraviolet Germicidal Irradiation to make sure that our devices can repel unwanted bacteria, germs, and viruses. You can see how the device looks below.
3. Which one of your devices is great for a small beauty brand to show how their products function and potentially connect to new customers?
For smaller brands, our Dermosmart Series and Dermopico Series are perfect tools to boost their sales. These devices offers analysis of multiple skin and hair parameters, products and treatments recommendation, advanced CRM features with results sharing, progress tracking, and high resolution real-time analysis.
4. Can any of your products be used for clinical studies of cosmetic products such as creams or serums?
Yes, the expert version of our Dermobella Skin app which is available to our Dermosmart and Dermpprime series can be used for these studies specially in monitoring their effects on the skin.
5. How can a beauty brand or spa use your products to connect to followers on social media?
Most of our products offers results sharing features which can be connected and shared to anyone's social media channel/account.
For more information please visit www.chowis.com
The Canadian Cosmetic Cluster would like to present a new feature called Industry Voices. We talk to industry professionals to get an inside view of what they think about industry trends and the future of our industry. This week we talk to Anthony Valade, marketing director at CBON Group. Anthony provides an interesting look at product marketing post-COVID-19.
1. As a marketing specialist, what can you recommend to companies to invest in going forward?
I could choose to answer something very obvious like R&D or marketing. But these depend on the companies and what they are trying to achieve long term in the business world. Having worked for small/medium-sized businesses for most of my career, I think one of the best investments a company can make is in the optimization of its processes in general. It’s OK for something to be time-consuming if it is necessary and if it makes sense for the people involved in the process. When it is time consuming because the process has not been updated/optimized and the excuse is “we’ve always done it this way” it must be addressed. Of course, I’m a firm believer in the idea that when a process is being optimized, it must be thoroughly discussed with and explained to all the people involved in it.
2. Do you think there are more benefits to being local vs global in terms of marketing and audience engagement?
Purely in terms of audience and marketing, local is the winner for me. People want to buy local, they want to trade locally. Whether it is a good thing or not I cannot say.
3. Companies are struggling with budgets, is it still important to invest in marketing?
Funny thing, when a company starts to have financial issues, one of the 1st department they do cuts in is marketing. Unless they’re an apple.
I see plenty of reasons as to why it makes sense in the short term to do cuts in marketing. But long term, it is not a good idea. Marketing is here to help you open the doors and to keep them this way. If one closes, it will open for someone else…
4. What would you recommend to focus on for cosmetic brands; Social Media or Website marketing?
Both are extremely important and I put them on the same level. Strategies must be put into the place of course, but they both need investment.
5. Is there a difference in marketing strategies for professional beauty lines and retail beauty lines?
Yes and no. I think the form is similar in terms of distributions and advertising. Both worlds give you options to be sold in physical stores (professional / retail) or online, to advertise online or in magazines (Social media, website, trade / retail magazines). Tradeshows might be the exception here as I think they serve the professional beauty business better. But in substance, the messages used for professional and for retail is very different. They don’t have the same concerns nor the same motivations.
The Cosmetic 360 Show has opened application submissions for the Open Innovation. Open Innovation is an excellent program that is highly recommended for start-up companies. This program helps individuals and their companies gain momentum with their projects. Open Innovation is perfect for start-up, micro-business or SME, or a public research body. This great allows for the showcasing of innovations from all over the world. Most importantly application is Free! If the company gets chosen for a meeting, they get to present their innovations to major companies in the fragrance and cosmetics industry. Get direct access to the decision-makers. Get a chance to exchange ideas and seek guidance with knowledgable individuals that represent the corporations that are industry leaders.
Cosmetic 360 - This service is available to all fields of activity: raw materials, end products, packaging, logistics, etc., and to all types of innovation: technological innovations, service innovations, marketing innovations, etc., no matter the development stage: idea, project development, concept maturation, product or service development, market access.
Read More Here
The Cosmetic 360 show has announced that it will be converting to an online format. The show will now be a virtual trade show. This will enable increased opportunities for an individual from around the world. The Cosmetic Valley will organize two events: the e-Cosmetic 360 online fair and the national fragrance and cosmetics industry conference. This change is a reflection of the industry transformation, especially with the effects of COVID-19 on the global economic markets. To read more click here, at Cosmetic 360.
The Canadian Cosmetic Cluster interviewed an infection control specialist, Catherine Campbell. Catherine is the Director of Infection Control at Salon Solution. We asked Catherine about how the industry will be impacted by COVID-19.
1. What is the single most important impact that COVID will have on the Beauty/Salon Industry?
The single most important impact of COVID-19 that will have on the Beauty/Salon Industry is stress and the feeling of uncertainty. Business owners are filled with questions.
The list of uncertainties goes on and on.
2. Should salons prepare for this as long term norm?
Yes, salons should prepare for this as a long-term norm. In North America, some stain of “flu” hits the population two times in a year: Spring and Fall. This spring, the COVID virus reared its ugly head and it is expected to return in the fall. The prediction for the fall event is that it will be a more serious outcome.
3. What can salons do to keep clients and staff happy?
Salons must follow strict infection control procedures and share them with their clients. All staff members should enroll in infection control education and then appoint an Infection Control Specialist to maintain standards.
4. What Items Should Salon Owners Invest Into for Short Term and Long Term?
Education, Education, Education. Pathogens can change, some become more dangerous. It is important to keep up to date on infection control standards and new disinfection technologies.
The Canadian Cosmetic Cluster is profiling Canadian cosmetic companies and how they are conducting their business during the time of COVID-19 Pandemic.
Let us take a look at a famous Canadian contract manufacturer - Hunter Amenities. For over thirty-five years, Hunter Amenities has pioneered a remarkable array of superior personal care products growing into one of the world’s largest manufacturer of Guest Amenities. Ranging from distinctive hotel amenities to luxurious spa and retail collections, Hunter continues to be one of the world’s leading formulators and manufacturers. Hunter Amenities also offer a prominent selection of licensed, internationally recognized designer and cosmetic brands.
Hand Sanitizer Production in Canada and Colombia
Hunter Amenities is currently producing its alcohol formula hand sanitizer in Colombia and alcohol-free formula hand sanitizer at their Canadian branch in Burlington, Ontario. Hunter has been conducting business in Colombia for the past 4 years. The Alcoholic sanitizer is produced with 100% of Colombian raw materials. Colombia is known for its fertile lands that produce exceptional quality raw materials. The manufacturing facility is a small eager company in the amenities arena wanted to work with Hunter Amenities. This is a prime example of the importance of global partnerships. They bring value and opportunity to businesses. Even with the COVID-19 situation, we must continue to work on a global scale.
Recently the Canadian Government underscored its commitment to supporting the international community to face this crisis that does not recognize borders and that can only be overcome through coordinated actions. The Canadian embassy in Colombia announced that it will donate $ 340,000 to the Ministry of Health and Social Protection, to support the program of that portfolio that answers concerns about Covid-19 through telephone channels and digital platforms. The funds will allow the hiring of 42 new telephone operators and telemedicine experts, who will provide information, advisory and counseling services, and will identify cases that require care in hospital centers.
The Canadian Cosmetic Cluster asked Hunter Amenities how they are helping the hotel industry and the airline industry with the reopening procedures. Their answer, the new Hunter Hand Sanitizer Kits. Hunter Amenities Vice President of Sales, David Price said the following, "Our PPE kits upon check-in will provide comfort to guests and keep them safe. Also, sanitizer personal size in the guest room is a great extra perk. Hunter is also expanding into wipes and masks to aid the returning workforce in hospitality." Hunter is also working with airlines to support their sanitizer needs. A Canadian company truly dedicated to helping the world with sanitization, in time of need.
For More Information Check the Information Below
Hand Sanitizer Regulations
Regulation - First Step is to get the product notification complete. The following is from the Health Canada Program
Note that in order to be eligible for a Notification process, the product itself needs to be registered in a PIC/S or MRA country (e.g. FDA registration number for the product_NDC). In addition, the medicinal ingredients should be captured by the HC’ monograph for antiseptics.
Also note that the foreign label should be used for product imported under the Notification stream and that the only adjustments allowed are:
The summary of the process below:
If you import a hand sanitizer containing ethanol or isopropanol (Natural Health Product), proceed as follows:
In addition, please confirm on the Notification form that the grade of alcohol used in the product is pharmacopoeial or food grade. Consult the attached document "Interim guide on the production of ethanol for use in alcohol based hand sanitizers".
If the product is not imported but manufactured in Canada, a Site Licence and a Product Licence (NPN) are required.
Once You have Completed These Forms
Email to This Address:
Sanitizers and disinfectants in the context of a health crisis
In the current context of the COVID-19 pandemic, the global demand for hand sanitizers and disinfectants has risen sharply. Indeed, disinfecting hands and surfaces is a solution that can eliminate microorganisms including viruses and thus limit the spread of disease.
Health Canada and the US Food and Drug Administration (FDA) issued several recommendations in order to increase the production of these hand sanitizers and disinfectants aiming at simplifying regulatory procedures and thus accelerate the placing on the market of these products. Nonetheless, these derogations remain temporary and still require country-specific compliance actions.
In order to allow the greatest number of people to put this type of products on the market, we will present what derogations exist in Canada and in the United States.
Download File Below
Canadian Cosmetic Cluster Team
Uniting Canadian Cosmetics and Bringing it to the World