Canadian Cosmetic Cluster Team
Uniting Canadian Cosmetics and Bringing it to the World
This edition of industry voices is with Claudia Murillo of Lovacado. Lovacado was founded in 2013, Lovacado started as a family ritual turned leap of faith. From Grandmother’s kitchen, to carefully perfected recipes, these all-natural wellness and beauty products were designed to nourish you from the outside in, using an organic approach that matches your healthy lifestyle. The Lovacado philosophy is going back to basics. We know that every inch of your body absorbs what you put on it, which is why we use the most nutritious ingredients from our Earth and ensure every Lovacado creation is made free of toxins, synthetic ingredients, parabens, artificial colouring, and additives. Also, their products are never tested on animals, vegan, and Non-GMO. We ask Claudia about her opinions on the cosmetic industry and its future. 1. What led you into the raw material industry?
By chance, I created Lovacado in 2013 and I was forced to look for avocado oil as the main raw material for my beauty products. 2. What makes Avocado Oil great for cosmetics? Avocado oil is an antioxidant, emollient, and anti-inflammatory. It's an excellent source of antioxidants, such as vitamin E, which help to absorb free radicals so we can protect ourselves from environmental damage. In addition to vitamin E, avocado oil contains potassium, lecithin, and many other nutrients that can nourish and moisturize the skin. The outermost layer of skin, known as the epidermis, easily absorbs these nutrients, which also help to form new skin. Avocado oil can act as an emollient and has occlusive properties, which means that it both softens the skin and traps humectants and emollients onto the skin. 3. How sustainable is the process of avocado oil manufacturing? Our extra virgin avocado oil comes from a farm in Mexico. The company (a family-owned and run business) has been growing avocados and manufacturing avocado oil for many years. They're located in an area that receives rain all year and this minimizes the possibility of droughts in nearby rivers. In addition, many of the company workers have been with the company since inception and this helps to maintain the local economy. Also, the company works hard to plant trees every year and install water treatment plants to reduce water consumption. 4. What are the challenges of importing into Canada? Does the government provide support? I currently import avocado oil from Mexico, and there haven't been any issues. The Canadian government doesn't provide a lot of support for my type of business, especially because I sell a raw ingredient that is from another country. Also, most programs are designed for the tech industry, I'm not aware of any grants or assistance for my type of business. 5. How did your company handle Covid-19? Spas closed so we lost the opportunity to sell directly to spa customers. We are only selling online now and take extra steps to disinfect products before shipping. This increased our cost a bit and it can't be recovered because you can't pass the additional cost to the customer. In the end, these extra steps increase our overhead cost. 6. Is the distribution of raw materials easy in Canada? In general yes, for me I sell my product online and haven't had any issues. 7. Do you have any advice for start-ups in the industry looking to succeed in Canada? Depending on the industry of the business, I suggest they follow the lean start-up model. Also, focus on the Canadian market first before venturing to the South. I did this at first and spent a lot of money with little return. Love what you do, be patient, consistent, work hard and smart, and be reliant.
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Discover Your Private Label StoryLaboratorios Maverick is an expert at developing and manufacturing innovative and sustainable personal care products, with maximum quality and always at the best price possible. In the past decade, they innovated, developed, and manufactured some of the most consumed personal care products in Spain, effectively. The company is part of Ubesol Group which is a 100% private capital Group in Spain with over 250 Million euros in sales 2019Y. Laboratorios Maverick is a major supplier of Private Label brands including success cases with Deliplus of Mercadona in Portugal & Spain. They have 40.000 m2 of state-of-the-art facilities equipped with the most advanced technology. Laboratorios Maverick specializes in the multi-format manufacturing of liquids, semi-solids, solids, and aerosol formats at high speed. They had produced 375+ Million Units in 2019. Part of the success of this company in their innovating and developing of sustainable products, of the highest possible quality is their team of 50+ dedicated scientists. Laboratorios Maverick also features an integrated blowing plant. This allows for in-house packaging design and quality controls for PET including r-PET that are available up to 100% from a recycled source. Their excellence is certified: ISO 9.0001, 22.716, I14.001, 45.001, IFS HPC, Sedex, Ecovadis. Laboratorios Maverick believes in democratize high-quality care and well-being to people around the world while protecting the planet. They are active members in the following organizations; UN Global Pact Member, FSC, RSPO (Palm Oil), 100% renewable energy origin. Find your "WOW" factor!Laboratorios Maverick provides the winning DNA to retailers in their quest to make their Private Label products. They created products that are loved and consumed by millions of consumers. Laboratorios Maverick is a company that has developed a unique setup to deliver a world-class service to like-minded partners. They want the highest quality at the lowest possible price. They want to scale-up and still be sustainable. Laboratorios Maverick has a 360 degree of services which includes:
At Laboratorios Maverick the sustainable practices range from ZERO WASTE certification and Lean Manufacturing to the energy that is from 100% Renewable source, Eco-Design, Recycled PET packaging manufacturing. Laboratorios Maverick believes in democratize high-quality care and well-being to people around the world while protecting the planet. They are active members in the following organizations; UN Global Pact Member, FSC, RSPO (Palm Oil), 100% renewable energy origin. Discover Your Private Label DNA Potential at Laboratorios MaverickIn this edition of Meet the Chemist, we talk to Gloria Song of Gloria the Kemist and the Cosmetic Reporter. Gloria shares her industry opinions and insightful knowledge about product formulating. 1. What inspired you to get into the cosmetics industry? I was exposed to cosmetic products pretty early on because of my mother and my own skin/hair issues. Over the years, I collected many questions in my head such as ‘why this cream is white? And it has oils and water together?’, ‘why my hair gets so slippery after conditioning’ and ‘why some lipsticks are shiny but some are not?’ I picked chemistry as my major in university as I wanted to do chemical sales/marketing and my dream company to work at was DOW Chemical. I quickly realized sales/marketing is not for me as I enjoy spending time in labs and experimenting and, ultimately, creating things. The same night I almost decided to quit college, I sat myself down to do some google search as I did not know what I wanted after realizing I didn’t like the career decision I made. Whenever I am anxious or experiencing self-doubt, I play with my makeup. Young Gloria finally linked chemistry and cosmetics together and decided to move to NJ and study Cosmetic Science and the rest is history…After years of developing and envision the perfect career path, I am finally able to answer all the questions I had as a kid! It’s also a great honour to be able to experiment with DOW chemical products on daily basis. 2. What kind of impact do you want to have on the industry? To be heard more and to help consumers to make smart choices. Most consumers absorb information from online ads, influencers and marketers, but not from the chemists that develop the products. Please note I am NOT undermining the importance of other sectors in this industry as it takes a village to turn an idea into reality. However, chemists know ingredients the best. We know the efficacy, application and interaction among things. We also know the dirty and hard truths when it comes to ingredient selections. I take my job very seriously to answer questions or correct people when appropriate as the world is filled with misinformation and impossible expectations, which is why I started Cosmetic Reporter and consulting to guide people as much as possible. 3. What is the most difficult aspect of running a business in the USA? Any advice to cosmetic startups? For startup brands and even manufacturers, there are two main challenges in my opinion. First of all, the market is getting more and more saturated, especially in the colour cosmetics sector. Branding is key to overcome this. I’d recommend companies to spend more time on the brand image before pursuing R&D. The second one, which is the most important one, would be the lack of understanding of chemistry., R&D/manufacturing or the industry in general. Many companies often undermine or ignore safety and regulatory issues for ingredients and finish goods which could lead to product recalls, delayed launching and manufacturing. The biggest advice I could give any startup, whether you are a brand or manufacture, would be investing in safety and regulatory personals and equipment. 4. What is your opinion on sustainability in the cosmetic industry? I have seen many new and encouraging sustainable packaging options out on the market such as using bamboo, hemp fibre, recycled plastic and sugar cane. I also love to see many big industry players developing sustainable packaging and formulations. It’s one of the biggest driving forces in the cosmetic industry. I’d love to see companies being more transparent in informing consumers of their processing steps and plans to reduce waste. 5. How important are ingredients? Do you keep up to date with innovations in raw materials? As a chemist, ingredients are the most important. We rely on ingredients to create formulations and to keep the product safe and effective. I do regular meetings (now Zoom meetings) with vendors and learn and connect. I’d also sign up for webinars from vendors or organizations to intake new trends. I also love industry magazines and literature as I think they are important historical documents as well as the most credible resources. I also love browsing in stores, not just beauty stores. It’s stimulating and fun and at the same, I get to learn a lot about the market and different applications of chemicals. 6. What is one thing that you could change in the cosmetics industry? Put safety as an absolute priority. It seems like using preservatives is becoming somewhat controversial on the consumer end. People like claims such as ‘preservative-free’, ‘food grade’ and ‘all-natural’ but often ignore the reasons and the chemistry behind using a good preservative system. Even though 100% preservative-free is achievable for certain systems, it’s largely unacceptable in my opinion. I love how Europe tightened the regulations on ‘preservative-free’ products as you can only make such claims if there are no preservation systems in the product, excluding new anti-micro technologies. Please Visit Here for more information on Gloria's services.
Luxury retailers continue to target the Canadian market despite the COVID-19 pandemic. International tourism has fallen in Canada. This has caused a problem for several luxury stores that were reliant on tourism numbers of Asian shoppers in the past. Unexpectedly, Canadian Luxury retailers have been able to capitalize on local shoppers that may have gone elsewhere or spent money during trips. Some brands are seeing higher sales during 2020 than in 2019. There are several luxury brands opening stores in Canada in 2021. The Toronto market is leading in terms of retail luxury expansion. The Golden Horseshoe is home to more than six million people, some of the wealthiest in Canada call it home.
Luxury Retails Openings
The edition of Industry voices we speak with a new company called The Skinfeed Cosmetics.
The Skinfeedcosmetic is a synergistic organic skincare brand created by Dion Mcgregor. This new brand is launching in March 2021. It has five major key ingredients in each product that are manufactured in British Columbia, Canada. The Skinfeedcosmetic is a cultivated beauty brand that uses beauty products to nurture+ feed+ replenish in its core creation of synergy. It was created on the 7 premises of synergy, which are;
Let's see what Dion has to say about her opinion on the beauty industry. 1. What inspired you to get into the cosmetics industry? My grandmother and I, started creating cosmetics for friends. We made a balm moisturizer for our friends and family. 2.What kind of impact do you want to have on the industry? A positive impact, where we’re really using beauty products to preserve beauty plus have a good environmental change one of the synergistic values towards the environment. 3. How are your products different from the current products on the market? The Skinfeedcosmetic is different because it feeds the skin with the ingredients that exist in its formulas with a unique blend of ritualistic approach with organic ingredients, we will be the architect to nourish+ replenish skins in the beauty industry. 4. What is your opinion on sustainability in the cosmetic industry? Beauty is about sustaining everything around us by giving back to Mother Nature the cosmetics should be kind to the environment by using clean ingredients. 5. How important are ingredients? Do you keep up to date with innovations in raw materials? The ingredients are the most important part of the formulation. Also, we are in the age of innovation and science. Science as well as ingredients along with the newfound intelligence in raw material processing should work to have a better impact on raw material sustainability. All the trends are good if they have essential value to the longevity of the indusrty. 6. What is one thing that you could change in the cosmetics industry? The global premise of what the true meaning of beauty truly is. The Canadian Cosmetic Cluster is going to profile cosmetic ingredient companies to help connect formulators and raw materials supply. In this edition we will profile; Farachem Farachem was established by experienced leading technology and market specialists of Personal care and Cosmetics industries. Their team is focused on providing efficient technical solutions tailored to the customer’s needs through their reputable partnership with leading raw material manufacturers. New Innovations For Mulifunctional Anti-Aging ProductsOmega Activators
Ursolic Acid and Oleanolic acid Na Salts
A Few Words with the Sales Director, Ehsan Zanjani1. Can you tell us about your new product innovations? At Farachem, our aim has always been to offer products to the industry from manufacturers who are at the forefront of innovation and care for the environment. Our manufacturing partners have specific procedures and guidelines in place to make sure that the products are developed with respect to customer safety and environmental preservation. Our Italian partner, Roelmi HPC, focuses only on innovative solutions that are found through cutting-edge technologies driven by innovation in green chemistry and by building perfect models of the circular economy. This target is being achieved by following a unique program called NIP (No impact in progress) NIP. The main objective of NIP is to drive innovation following the philosophy of respecting the environment, biodiversity preservation, and the use of sustainable sources in all the new developments. Another Farachem partner, GfN-Selco from Germany, also pays special attention to provide raw materials that are not only highly effective but also adhere to sustainability, transparency, and natural ingredients. We also offer a number of ingredients that are multifunctional in order to give the opportunity to formulators to have a highly effective product with a shortlist of ingredients that are easier to develop by using less energy. A number of our multi-functional products could even be used for different applications. A great example is Celus Bi Feel, an award-winning solution from ROELMI that can be used as a feeling enhancer and as a nylon alternative in skincare, toiletries, and colour cosmetics. This product could also be used for sebum regulation in skincare and haircare applications, as well as in toiletries and suncare products for boosting the SPF. (A product Leaflet and HPC article attached) 2. What should startup formulators look for when choosing multifunctional ingredients? I think they should try to follow the " Less is More "approach. Using fewer ingredients to get to an effective and safe product both for the consumer and the environment. This approach would significantly help in reducing the cost of formulation. Also, they should pay specific attention to the background of the ingredients in terms of sustainability and select ingredients that are not involved in the food chain. Choosing the ingredients that come with complete efficacy studies not only helps in developing an effective product but also provides the marketing team with all the information they need to differentiate the product in the market. 3. Is there a good market for raw materials in Canada? The Canadian market size is relatively small but thanks to the good reputation of the Canadian cosmetic industry and the avant-garde products that were launched in the last couple of years, Canadian-made products are well-received globally. Private label manufacturing has also experienced a lot of demand internationally due to the high quality of service and their reasonable prices that resulted from a weak Canadian currency in the last couple of years. This has resulted in a vibrant cosmetic and personal care manufacturing industry in Canada and therefore, a growing and sustainable market for raw materials, especially for innovative products. 4. How does technology help your business? We are heavily dependent on technology in both raw materials and supply chain side. Offering the products that are developed with novel technologies in chemistry and biology would make our products more interesting to our customers. Technological advancements also enable us to build end-to-end supply chain solutions that speed up processes and avoid bottlenecks in our supply chain cycle. Better Inventory management, increased collaboration between our partners and our customers in both logistic and marketing areas, more effective order tracking and delivery are just a few examples of how we benefit from technology in different areas of our business. 5. What innovation in cosmetic ingredients do you think will take hold in 2021-2022? We see a quick shift toward sustainability, and it would play a more significant role in the next years. Water-less formulations are on the rise and the ingredients need to adapt to this growing trend. Also, Ingredients that will be applicable in Zero Waste and waterless beauty products would see a higher demand in the years to come. The optimization of the natural ingredients by sustainable biotechnological advancements like novel bio-fermentation techniques would be another area that innovative manufacturers will put more focus on.
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Canadian Cosmetic Cluster TeamUniting Canadian Cosmetics and Bringing it to the World Archives
September 2024
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