Luxury retailers continue to target the Canadian market despite the COVID-19 pandemic. International tourism has fallen in Canada. This has caused a problem for several luxury stores that were reliant on tourism numbers of Asian shoppers in the past. Unexpectedly, Canadian Luxury retailers have been able to capitalize on local shoppers that may have gone elsewhere or spent money during trips. Some brands are seeing higher sales during 2020 than in 2019. There are several luxury brands opening stores in Canada in 2021. The Toronto market is leading in terms of retail luxury expansion. The Golden Horseshoe is home to more than six million people, some of the wealthiest in Canada call it home.
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