CANADIAN COSMETIC CLUSTER
  • Welcome to the Cluster
    • Our Services >
      • Formulation Labs
      • Certification Guidance
      • Beauty Business School
      • Cosmetic Incubator Training
      • Cosmetic Industry Opportunities
    • Canadian Cosmetic Cluster
    • Global Services
    • Privacy Policy
  • Cluster Activities
    • Beauty By The Sea Project
    • Trade Mission To France / INNOLYMPIAD >
      • Cosmetic Week 2023
      • Symposium
    • Korean Trade Mission To Canada >
      • June Innovation Night Out 2024
      • Korean Beauty Day
    • Virtual International Day
  • Cluster Updates
  • Welcome to the ChemBox 2023
    • Oat Oil
    • Watermelon Extract Powder
    • Blueberry Extract Powder
    • Grape Seed Oil
    • Seabalance 2000
  • ChemBox 2nd Edition
    • Nanovetores
    • Charles Tennant
    • Upcycled Beauty NECTA
    • Native Extracts
    • Glacial Bay Clay
    • CoSeed Bio Pharm Co
    • Simply Ingredients - Green Tea Wax
    • NAP Tea Tree Oil
  • Pilot ChemBox
    • Provital
    • Biolie - Ruby Red
    • INdermal - DDS Retinol
    • Mirexus - Phytospherix
    • Upcycled Beauty
    • MMP
    • Natural Immunogenics
    • Simply Ingredients - Hyaluronic Acid
    • Manicouagan Sea Minerals
    • Packaging
  • ChemBox Solutions
    • ChemBox Ingredients
    • ChemBox Packaging
    • ChemBox Prototypes
  • Cluster Members
    • Raw Material Suppliers
    • Packaging Suppliers
    • Claims and Testing

Industry Voices - Canadian Beauty Blogger

10/11/2020

0 Comments

 
Picture
​In this edition of industry voices, we have interviewed Henna Singh. Henn is the blogger behind Canadian Beauty. Henna is passionate about sharing her experiences with beauty products. We ask Henna about her opinions on beauty bloggers and their value for the industry. 
​1. What led you to the world of Beauty Blogging?

I was always interested in trying new products and sharing recommendations with friends. It was natural for me to turn to blog writing in 2006 to have a place to put all my reviews and ideas. I had great feedback from brands and readers and I've been doing it ever since. 

2. How has the beauty blogger environment changed in the last decade? Are these positive or negative changes?


Well, there's been a move to "influencers" and "social media" which, personally, I think isn't great. Sometimes, it's clear that they're being paid and they don't even review the product - just apply it on camera, and then move on, so personally, I don't trust influencer reviews much. I do trust feedback from my own followers and I find that a community is best for really having honest conversations, and that can be on any platform. If you can build that, the right people will come and that's what matters. 

3. How do you think the future of beauty blogging holds? 

I do. Blogs are easier to search and it's easier to build a body of work that you have control over. People are realizing this as countries ban TikTok and they're losing their income sources because of it. I think you need to diversify but hold on to your own content in as many ways as possible.

4. What do you value in beauty brands? How can they stand out?

I value conversation and transparency. Some brands say that they're interested in any content you produce, but what they don't say is that they're not interested in negative reviews. I think some brands also want you to produce very specific content like tutorials, but won't necessarily say that. I would love for a brand to contact me and say "we have such and such product, and we want you to try it, we hope you'll like it, it's your kind of thing, and then maybe you could do X, Y, Z with it." 

Literally, NOBODY says that.  

I find that brands are not really open to conversations and brands that can do that will stand out. 

I also value them promoting me, like I'm promoting them! Only a handful of brands will cross-post your review or like your posts, or leave comments which again, is a lack of willingness to converse on their part. 

I also think that some older brands need to be transparent about ingredients and how they're going to help your skin. The newer, trendier brands are doing this. 

5. What does beauty mean to you? Do you see it as self-care?

Beauty means feeling good about yourself. Improving your own image of yourself. 
0 Comments



Leave a Reply.

    Canadian Cosmetic Cluster Team 

    Uniting Canadian Cosmetics and Bringing it to the World

    Archives

    May 2025
    April 2025
    March 2025
    January 2025
    December 2024
    November 2024
    October 2024
    September 2024
    August 2024
    July 2024
    June 2024
    May 2024
    April 2024
    March 2024
    February 2024
    January 2024
    December 2023
    November 2023
    October 2023
    September 2023
    August 2023
    July 2023
    June 2023
    April 2023
    March 2023
    February 2023
    January 2023
    November 2022
    October 2022
    September 2022
    August 2022
    June 2022
    May 2022
    January 2022
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018

    Categories

    All

    RSS Feed

Home

Cluster

2024 Activities

Services

Cluster Updates

Copyright © 2021
  • Welcome to the Cluster
    • Our Services >
      • Formulation Labs
      • Certification Guidance
      • Beauty Business School
      • Cosmetic Incubator Training
      • Cosmetic Industry Opportunities
    • Canadian Cosmetic Cluster
    • Global Services
    • Privacy Policy
  • Cluster Activities
    • Beauty By The Sea Project
    • Trade Mission To France / INNOLYMPIAD >
      • Cosmetic Week 2023
      • Symposium
    • Korean Trade Mission To Canada >
      • June Innovation Night Out 2024
      • Korean Beauty Day
    • Virtual International Day
  • Cluster Updates
  • Welcome to the ChemBox 2023
    • Oat Oil
    • Watermelon Extract Powder
    • Blueberry Extract Powder
    • Grape Seed Oil
    • Seabalance 2000
  • ChemBox 2nd Edition
    • Nanovetores
    • Charles Tennant
    • Upcycled Beauty NECTA
    • Native Extracts
    • Glacial Bay Clay
    • CoSeed Bio Pharm Co
    • Simply Ingredients - Green Tea Wax
    • NAP Tea Tree Oil
  • Pilot ChemBox
    • Provital
    • Biolie - Ruby Red
    • INdermal - DDS Retinol
    • Mirexus - Phytospherix
    • Upcycled Beauty
    • MMP
    • Natural Immunogenics
    • Simply Ingredients - Hyaluronic Acid
    • Manicouagan Sea Minerals
    • Packaging
  • ChemBox Solutions
    • ChemBox Ingredients
    • ChemBox Packaging
    • ChemBox Prototypes
  • Cluster Members
    • Raw Material Suppliers
    • Packaging Suppliers
    • Claims and Testing