Industry Voices With Glow Jar Beauty Founder

In 2016, amidst the excitement of impending motherhood and the challenges of managing psoriasis and sensitive skin, Jaime Pereira embarked on a journey that would redefine the skincare landscape. With a passion for creating effective yet gentle skincare solutions, she founded Glow Jar Beauty while 7 months pregnant with her second daughter, investing her savings of $5000 alongside her full-time job. Inspired by childhood memories of bonding with her mother over homemade French green clay masks, Jaime was driven by a vision to craft skincare products that not only elevated beauty routines but also nurtured skin health.

Glow Jar Beauty's philosophy centers on simplicity and efficacy. By carefully selecting 2-4 key ingredients targeting common skin concerns like redness, hyperpigmentation, and dryness, the brand ensures each component is meticulously chosen for its potency and compatibility across all skin types, including the most sensitive. This commitment to quality formulations has earned GlowJar Beauty a reputation for delivering noticeable results without overwhelming the ingredient list.

In an ever-evolving industry, staying ahead of trends is paramount. Glow Jar Beauty not only prioritizes research-backed ingredients like Vitamin C and retinol but also embraces sustainable practices, exploring the use of upcycled ingredients to minimize environmental impact. Moreover, Jaime's dedication to engaging with the skincare community ensures that customer feedback informs product development, driving innovation that exceeds expectations.

1. What inspired you to start GlowJar Beauty? Tell us about your journey.

I founded GlowJar Beauty in 2016, while 7 months pregnant with my second daughter, and saved up $5000 to launch on the side of my full-time job. Growing up, my mother and I bonded over our weekly ritual of mixing French green clay masks from ingredients bought at the natural foods store. This early exposure fueled my desire to create skincare solutions that were both effective and supported my skin health.
Having managed my psoriasis and extremely sensitive skin since the age of 14, I was particularly motivated to develop elevated yet accessible skincare products that targeted specific skin concerns without compromising on quality. This led to the launch of Glow Jar Beauty with four clay masks and four lip balms, formulated to nourish and heal the skin without added known allergens.

2. Can you discuss some of the key ingredients and formulations used in GlowJar products, and how they contribute to achieving healthy, radiant skin?

At Glow Jar Beauty, we prioritize a refined ingredient list with 2-4 main actives targeting top skin concerns such as redness, hyperpigmentation, fine lines, dryness, and texture. By keeping our ingredient list minimal, we ensure that each component is carefully selected for its efficacy and compatibility with all skin types, but to include those like me with very sensitive skin. This approach allows our products to deliver maximum results at the desired ingredient percentages for notable results without overloading the INCI list with ingredients at tiny percentages.

3. What is your skincare routine? Does it change? 

My foundational skincare routine remains consistent year round, Cleanse> Moisture> Targeted Serums >SPF although I do make seasonal adjustments. For instance, I use less facial oil in the summer and incorporate additional moisture during the winter months. ​

4. Skincare trends are constantly evolving. How does GlowJar stay ahead of the curve in terms of innovation and meeting the changing needs of consumers?

Skincare trends are constantly evolving, and GlowJar Beauty is dedicated to staying ahead of the curve in terms of innovation and meeting the changing needs of consumers. We understand the dynamic nature of skincare research and trends, which is why we prioritize ingredients that have undergone extensive research for efficacy and safety, such as ascorbic acid (Vitamin C) and retinol (Vitamin A). Moreover, our commitment to sustainable practices includes exploring the use of upcycled ingredients to minimize environmental impact and maximize resource efficiency.

In addition to our focus on research-backed ingredients and sustainability, we place a strong emphasis on engaging with our skincare community. We believe that understanding the evolving needs of our customers is essential for developing products that truly cater to their skin concerns, especially as we all strive for healthier skin with age. Through ongoing communication with our community, we gather valuable insights that inform our product development process and ensure that we are addressing their specific skincare needs effectively.
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To maintain our position at the forefront of the industry, I actively participate in online beauty summits globally, where I engage with industry experts and stay updated on the latest research and ingredient advancements. Additionally, I dedicate 45 minutes every day to learning something new about skin health, skin science, or ingredients. This proactive and curiosity-driven approach, combined with ongoing communication with our formulators, allows us to anticipate evolving consumer needs and develop innovative products that exceed expectations.

5. Do you have any advice for women going into this business?

My advice to women entering the world of entrepreneurship  is to prioritize financial stability by setting aside enough funds to cover living expenses for 6-8 months before transitioning from a traditional 9-5 job. It's important to acknowledge that entrepreneurship requires significant time and dedication, and seeking support from friends and family may be necessary, so get comfortable with asking for help. Additionally, embracing your uniqueness and standing for something meaningful can set your brand apart in a competitive and crowded market. Finally, recognizing the importance of finding time in your day for you, even if it's only 15 mins as it will help to avoid burnout which is crucial for maintaining long-term success.

Jaime is committed to empowering women in entrepreneurship. Her advice reflects both pragmatism and passion, emphasizing the importance of financial stability, seeking support networks, and embracing individuality. Moreover, she underscores the significance of self-care in navigating the demands of entrepreneurship, advocating for moments of personal rejuvenation to prevent burnout and sustain long-term success.

As Glow Jar Beauty continues to illuminate the skincare industry with its innovative approach and steadfast commitment to quality and sustainability, Jaime's journey stands as a testament to the transformative power of passion, perseverance, and purpose.

• Website: www.glowjar.ca
• IG: @glowjar_
• First Order Promo code: GLOWUP15