The Canadian Market is worth 15 Billion Dollars. The skincare market is 40 percent of the entire cosmetic market. Facial products achieve 900.2 million in sales with hands & body products sell second at 282.1 million.
The average Canadian spends on average skincare of 22 dollars a month to the expense of 264 CAD a year. Skincare items are the 2nd most purchased items after haircare. Most commonly the average Canadian consumer shops a few times a year (30.84%), with 22.65% shop monthly, and 15.73% shop a few times a month. Only 4.17% of consumers shops a couple of times a week and 6.44% shop weekly. Products need to be affordable within that range of 20-30 dollars and last a month.
Consumers prioritize family and friends in terms of cosmetic suggestion. Consumer reviews are the 2nd most prioritized step. Unlike personal care items like shampoo, toothpaste and deodorant, skincare products do not have as many loyalties from the Canadian consumer. This means consumers are more eager to try new products. As much as 55% of Canadians believe in research and how it is making better products. Canadian also see Mass-market brands are viewed as just as effective as premium. Shopping trips made specially to get certain products as much as 50%. Price is also an important factor of Canadians with 50% look at price to decide a purchase. Natural products are not a big factor.
Simplicity is preferred over innovations.
Statistics provided by Statista and Euromonitor.
Canadian Cosmetic Cluster Team
Uniting Canadian Cosmetics and Bringing it to the World