Exploring Tween Beauty Trends: Market Opportunities and Strategies

In our webinar, "Exploring Tween Beauty Trends: Market Opportunities and Strategies," we delve into the dynamic landscape of tween beauty, focusing on the burgeoning market opportunities and the latest trends shaping the industry. We'll investigate the intriguing phenomenon of 11-year-olds gravitating towards beauty retailers like Sephora, uncovering insights into their preferences and purchasing behaviors. Through engaging discussions with ingredient suppliers, brands, and formulators, we'll gain invaluable perspectives on what this emerging market holds. From understanding the significance of key ingredients to dissecting effective marketing strategies tailored to this demographic, our webinar offers a comprehensive exploration of the tween beauty sphere. Join us as we navigate through the nuances of this evolving market, shedding light on innovative approaches and ethical considerations to seize the vast potential it presents.

Understanding Tween Beauty Trends:

• Definition of "Tween" and Their Influence in the Beauty Industry
• Latest Trends Among 11-Year-Olds in Stores Like Sephora
• Discussion on Consumer Behavior and Preferences in This Demographic
• Analysis of Market Growth and Potential
• Identifying Untapped Niche Markets Within the Tween Beauty Segment
• Ethical Marketing Practices and Building Trust with Consumers

Stakeholder Perspectives:

• Insights from Ingredient Suppliers: What Ingredients Are Trending and Why?
• Perspectives from Brands: Strategies for Capturing the Tween Market
• Input from Formulators: Addressing the Unique Needs and Concerns of Tween Consumers
• Opportunities for Innovation and Differentiation

Q&A Session:

• Open Floor for Questions from Participants
• Addressing Queries and Providing Additional Insights with the Topic and Participate in Future Discussions

Speakers:

• Margarita Sidorova – Canadian Cosmetic Cluster
• Hina Limbada – Heirloom Beauty
• Lisa Fryer – Quadra Chemicals
• Annie Graham – Atomic Pom Labs
• And More!