Industry Voices With NuVsio Founder

We had the pleasure of recently meeting an innovative Canadian Cosmetic company called NuVsio. NuVsio is founded by Dr. Elena Brei. Her background in Chemical engineering gave her the groundwork to develop amazing formulas. With a focus on wellness and selfcare NuVsio is on its way to conquering the market. Read about the challenges and opportunities that Dr. Brei faced while starting her skincare journey. 

1. Please Tell Us About Your Company And Why You Started?

I started NuVsio and its research branch, Dr. Brei Laboratories, almost 
by accident while pursuing my Ph.D. at the University of Toronto (U of 
T). My doctoral studies spanned various fields, including Chemical 
Engineering, Biology, and Genetics, which gave me a unique perspective 
on the intricate interplay between water, minerals, and the hidden 
microbiome at a fundamental level.

During my seven years of research, I gradually realized that my findings 
held the key to addressing a wide range of stubborn skin conditions like 
acne, rosacea, and even the aging process. I personally battled several 
skin issues and longed for an anti-aging solution, so I decided to apply 
my research to myself. Lo and behold, it worked like a charm, and my 
skin transformed, becoming healthier and more radiant.

The rest, as they say, is history. I took a bold leap and founded 
NuVsio, a company whose name is derived from an old Slavic term for 
"Eureka", which I heard often growing up in Ukraine.

Today, we find ourselves at the forefront of in-depth skin health 
research. When I started NuVsio, the concept of the microbiome and its 
safeguarding and nurturing was a mere theory. Now, we see other 
prominent players striving to uncover their own insights into this 
critical yet unseen realm. I can't express how heartening this is for 
everyone at NuVsio.

Ultimately, we are a skincare company that not only enhances your skin 
but also provides the protection necessary for you to continue using all 
forms of cosmetics and makeup without further harm to your skin. The 
application and removal of today's stubborn makeup often contribute to 
numerous skin issues. However, with NuVsio, you get the best of both 
worlds. You can maintain your regular makeup routines while 
simultaneously healing and improving your skin.


2. What Has Been Your Biggest Challenge?

Marketing, oh, marketing! It's a monumental task to introduce a new 
technology into a market dominated by well-established, often colossal 
players. Communicating your message clearly, concisely, and powerfully 
in a world filled with viral content and relentless media noise is an 
incredibly challenging endeavor. When your product is revolutionary, the 
difficulty level only amplifies.

I've received a great deal of assistance in this area, and I've made a 
deliberate choice to uphold the highest ethical standards in our 
marketing efforts. This decision, in some ways, has held us back, as 
we've opted not to resort to fear-based marketing tactics. We're in a 
constant state of learning, striving to inform and educate individuals 
about the groundbreaking technology behind NuVsio. Achieving this 
ethically demands patience and unwavering determination, all with the 
hope that we're doing the right thing in the right way.


3. What Is Your Favourite Aspect Of The Industry?

First and foremost, it's a remarkable industry filled with positive and 
supportive individuals, especially female entrepreneurs. I've had the 
privilege of crossing paths with countless kind-hearted souls who have 
generously assisted me in ways that I can never fully repay. Their 
altruistic desire to help and witness my success has left a lasting 
impression. Given the challenges inherent in starting and running a 
business, I eagerly anticipate the opportunity to pay this kindness 
forward to other deserving entrepreneurs.

Secondly, this industry is all about enhancing the outward appearances 
of individuals, a critical aspect of our daily social lives. When I 
receive notes of gratitude and see the before-and-after photos from our 
clients who have experienced profound and long-lasting transformations, 
my heart is deeply moved. I understand the feeling of being burdened by 
problematic skin and the incredible boost in confidence that comes when 
that seemingly permanent burden is lifted. In my office, I've created a 
wall adorned with these notes of appreciation, almost like a collection 
of fortune cookie messages. Whenever I find myself feeling down, 
sluggish, or defeated, I read a random selection of these thank you 
notes, and without fail, my energy is restored.

4. How Has The Industry Changed In The Last Year?

In the past year, the industry has undergone a significant 
transformation, marked by a growing preference for multi-tasking 
products. Skinimalism and the streamlining of skincare routines have 
remained top priorities, especially in the wake of the pandemic.

Beauty holds a pivotal place in the realm of self-care, and the 
transition from 2023 to 2024 will witness a growing emphasis on products 
that bridge the gap between beauty and health. This shift will spotlight 
clinical skincare products with a microbiome-centric focus and the rise 
of personalized vitamins and supplements, as consumers enthusiastically 
adopt a holistic approach to wellness.

Under this "wellness-first beauty" paradigm, there will be a surge in 
demand for complexion products that accentuate a healthy and vibrant 
appearance. Consumers will be drawn to products that radiate the aura of 
vitality and well-being, prioritizing the pursuit of a fresh and 
wholesome complexion.

5. What Is Your Go To Ingredient?

There isn't really a single "go-to" ingredient; instead, there's a 
crucial insight that serves as your cornerstone. When you grasp the 
concept that your skin is a living, three-dimensional community composed 
of your cells and other microcellular entities, you hold the 
foundational knowledge for nurturing skin health. It's akin to realizing 
that you're not dancing alone; you must now embrace and care for your 
previously invisible dance partner. I also like to use the analogy of a 
garden full of flowers to describe the skin and its vital microbiome – 
it requires tending.

That said, I'd like to share two "don't go to" ingredients. First, avoid 
harsh cleansers and cleaning agents. Try to minimize their use, both in 
terms of the products you apply and the tenacious makeup that 
necessitates these harsh cleansers. (We've developed a revolutionary 
gentle, oil-based cleanser for this very reason.)

The second "don't go to" ingredient is preservatives. You can bypass 
these by using a high-quality moisturizing pure oil, like Jojoba, which 
closely resembles your skin's natural sebum and has a calming effect. 
Our mineral-enriched balm concentrate is a moisturizer and skin 
protectant based on pure Jojoba oil, containing no water or 
preservatives. We've supercharged it with essential minerals to 
significantly enhance the skin's protective properties, introducing 
various additional factors for skin protection and nourishment.

In skincare, it's often not just about what to use but also what to 
avoid that's crucial.

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