Interview With Diego Lapetina - Marketing Expert

At the Canadian Cosmetic Cluster have had the wonderful privilege of working with Diego Lapetina on many projects over the years. Diego is a true professional and a wonderful part of the team. We talked with Diego about his business and how he can help a company make their brand and creative visions come to life. 

Tell Us About Yourself- What Brought You To The World Of Design?

My name is Diego Lapetina – a scientist turned designer. My mission as a designer is to help your company succeed by employing human-centric concepts combined with a well thought digital marketing strategy that will create the foundation to support your growth.

The process of enhancing customer experience through human-centric design should be the norm in our society. However, the cost of hiring big design studios can be prohibitive to some small and medium-sized companies. That's why I opted to open a one-person design studio. This streamlined approach allows me to operate with low overhead costs, thus passing the saving to my clients. 

Let me help your company by creating a stunning website, planning your Search Engine Optimization (SEO) strategy, designing packages and collaterals, and capturing your products' essence in stunning photographs and videos. Let's talk and see how we can make your vision a reality.

\Who Can Benefit From Your Work?

Small and Medium companies that understand the value of marketing & design to create a strong brand. Companies invested in growing their business and are not just following quick cash.    


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What Is An Example Of How You Can Help A Company?
It all starts with me working closely with business owners to translate their vision, ambitions, and values into a coherent visual identity. After completing the project, I train business owners to succeed by themselves. You will be confident to take over your brand and nurture it into something you are proud to share with clients.

What Sets You Apart?

I promise to listen to your company's challenges and work together to create the best strategy to solve your unique hurdles. I'm here to listen and help, not to sell. I'll never push products that might not fix the client's problems.


You can see two examples of my latest work below:

• https://glacespaclay.com/
• http://hollbras.com.br/