Meet Cluster Founding Member - Bertrand Walle

The Canadian Cosmetic Cluster would like to present our key founding partner and cluster member, Bertrand Walle. 

Mr. Walle specialized in Sales and Marketing positions and General Management with international companies in Canada – L’Oréal, Biotherm and Humpty Dumpty Foods. He brings his management experience and strategic marketing expertise to projects for international clients’ economic and commercial challenges.

Since 1992, Bertrand has taken on over 50 international consulting mandates, with many of them extending over several years. Among them are international companies such as Alsago, and Spincontrol North America (efficacy testing of cosmetics). Walle and Associates projects range from strategic thinking and analysis to implementation. Bertrand has been working on mandates from TFO Canada as a TFO Canada Associate since 2004, starting with South Africa with cosmetics ingredients to finished products. He has worked abroad in South America, Central America, Africa, and Asia. His involvement with TFO Canada ranges from selecting SMEs with export potential, through individual assessment and training, to facilitating Trade Missions from developing countries to Canada, particularly with B2B matchmaking in Canada. He is knowledgeable about gender equality issues and good social and environmental practices. He has been involved with over 30 TFO Canada mandates which are primarily in food and beauty products. In the food sector he has been and is still involved in both diverse food ingredients and processed packaged goods with products such as coffee, tea, infusions, confectionery products and nutritional supplements. In the Cosmetics sector he works the complete spectrum of beauty products from ingredients to finished products, both mass and high-end, through all channels of distribution, including E-Commerce. He successfully heads up Trade missions involving both exporters and buyers.

Bertrand has an excellent knowledge of the Canadian food and cosmetic markets and has a solid, up-to-date Canadian network of buyers and distributors to market products from developing countries to Canada. Bertrand Walle is cognizant of regulations and distribution of organic products for both food and cosmetics. 

For more information, please refer to www.walleassociates.com