Spotlight on Norm Skincare

Canada is a well known hub for new and exciting startups and the cosmetic industry is no different. ​We had a quick chat with Chevon Riley,  the founder of NORM about his story and tips for success. 

We started our business out of the UofT startup incubator called "The Hub". I'm passionate about natural and organic products because my grandparents made products using natural ingredients and that became the NORM for me. Our customers have claimed that our Almond Balm has helped them manage their eczema and dry skin conditions as it leaves a non greasy finish when compared to other products on the market. Our biggest challenge is having a mentor in the cosmetic space. NORM​ offers a variety of products for different ethnic groups, ages, genders, and purposes. Our customers benefit from our transparency, and the knowledge that we stand for the same things they do: health, sustainability, and general kindness towards our planet and those that inhabit it. Our designs and packaging attempt to be as clear and as transparent as possible. Furthermore, our social platforms sustain our commercial objectives by providing a space to communicate openly about health- related issues and natural ingredients; this way we provide back stories about the ingredients we use. By keeping our formulas simple and not complex, we provide our customers with effective natural products at less cost than our direct competitors.

​My future plans for the business is to grow our company as the NORM for Canada. Find out more about Norm.