Industry Voices - Global Business

The Canadian Cosmetic Cluster would like to present a new feature called Industry Voices. We talk to industry professionals to get an inside view of what they think about industry trends and the future of our industry. This week we would like to present one of our Key Cluster founding members, Bertrand Walle of Walle & Associates. Bertrand is a long time industry professional with over 30 years of experience in the cosmetic industry. To further read about Bertrand and his company like here. 

1. What is the most difficult challenge in going global during the time of COVID-19?

It is difficult to think “Global” when the immediate priorities today are peoples’ safety, company plans are uncertain and constantly being modified and that travel is restricted.

Biggest Challenge: 
To sell the concept that virtual meetings are effective and delivering results work.
To communicate the readiness of the marketplace to accept new brand/product entries.

2. As a specialist in international development, what suggestions do you have for companies interested in going global?

For now and in a seemingly unpredictable future, the time might not be right to travel, attend conferences, participate in trade shows and meet in-person business prospects, but a lot can be done with existing and new communication tools to do the preparatory work and conduct virtual Export Missions.

3. What are the most realistic markets to pursue a company in Canada looking to go abroad? (regions/countries)

North America (Canada and USA) and Asia (China and South Korea).

4. For an international company looking to do business in Canada, what are the best expansion choices? 

Specialty marketing channels such as esthetic brands/products in spas, beauty salons and hair salons as they reopen in Canada as of June 15th and have reopened in the USA.
Retail niche brands supported by pop-up stores with a strong social network presence. 

5. What is the fastest moving sub-sector of the cosmetic industry in Canada?

Luxury brands/products offered in niche markets with strong social network support. Anti-ageing brands/products targeted to preserving and protecting a youthful appearance in all ages categories from the mid-20s onwards. Eco-Friendly brands/products that respect a more environment-conscious consumer. Innovative Products to create new excitement for the shopping experience. Packaging Components of hand and surface sanitizers as group orders are becoming the trend of manufacturers with common needs of bottles, closures, caps, pumps & sprayers.

For more information on Bertrand and his services please visit here .